Royal LePage The Realty Group

Why Royal LePage?


For new agents starting in the business, the education you receive to obtain your real estate license teaches you about real estate rules and regulations but, there’s still a lot you can learn to maximize your potential in this business.

at Royal LePage, we offer specialized training, tools and services geared towards our new agents, to ensure you learn all you need to know as quickly as possible.  As a new agent, you will receive:

Personal Branding

Automatic Consumer Trust: The Royal LePage brand is a name that consumers know and trust. It will get you in the door without any objections.

Personal Branding: Royal LePage branded materials including a personalized silver pin, a branded portfolio, and a professionally-branded email address.

Personal Web Presence: A starter web presence through a free profile page on our national website,, which is accessed by hundreds of thousands of Canadians looking to buy and sell their homes.

training to get you started

Start-Up Training: We offer live monthly Welcome Webinars, and Royal LePage 101, a series of 4 webinars that will introduce you to the Royal LePage brand story. They’ll show you how you can use all of Royal LePage’s proprietary tools and services for prospecting, client nurturing, working with buyers, working with sellers, and obtaining repeat business.

Hands-On, In-Person Training: Our group of accredited Learning Consultants travel across the country to visit your office or a location near you. Our trainers provide you with hands-on training about the latest industry trends and best practices, using Royal LePage’s proprietary tools and services to help you grow your business.

Skills Training: We provide access to additional general training on sales and customer service through Royal LePage Learning Library, Royal LePage University, and other third-party industry partnerships.

training to fill your sales pipeline

Sales and Business Skills Training: Access to a Royal LePage tailored Leader’s Edge Virtual Training system. It’s a 12-week course that teaches you critical selling, objections handling, and negotiation skills in addition to business planning and time management skills.

Sales Pipeline Training: As you develop the key skills, you’ll want to access Royal LePage’s tailored Buffini & Company’s Peak Producers program which teaches you how to develop your sales pipeline by working your sphere of influence as well as using a system that teaches regular follow-up and accountability. New agents on this program can set the foundations of a thriving business with this program.

ready made marketing tools for you and your customers

Marketing Ready-Templates: Market yourself, build your sales pipeline, and market your listings. You’ve got access to hundreds of branded print, email, and multimedia templates on the Royal LePage Smart Studio.

confidence that others have succeeded in your shoes

Expert Advice: Know that many others have succeeded as new agents at Royal LePage and that they are willing to provide you with the support and guidance required as we live our motto of Helping You is What We DoTM.

We’re always looking for bright, new talent to continue our tradition of success. So, if you fit the bill, we’d like to hear from you!

manage and analyze your business

Consolidate and Track Your Business: If you’ve ever wanted to take your business to the next level of organization, you will want access to a Customer Relationship Management (CRM) tool. Royal LePage has partnered with SalesForce, winner of CRM Magazine’s mid-market CRM and Fortune 100’s fastest growing and best company to work for, to bring to you a Royal LePage-specific real estate version of SalesForce. It will allow you to keep all of your customer interactions consolidated in one place, allow you to manage your ongoing marketing activities from there, and track the ROI of all of your lead sources to manage your marketing spend as well as show you the status of all of your active deals so you can predict what the year ahead will look like for you.